Connections wants to target consumers through display and social media campaigns. I worked on these projects during my time at Pivott. I created various social media post visuals and several Instagram story ad animations.

First I’ll showcase several static visual creations.

Posts on social media would mainly focus on offers, prices and last minute deals. Here I designed a flow of a social media PPA that would trigger the sense of urgency. The visuals below would be animated for the final post.

This is the static overview of the steps.

An animated PPA format for Facebook, various locations, different packs and pricing.

An animated Square post format for Facebook, a big promotion that needed to explain consumers about the various discounts they could get.

An animated story ad for Instagram. We wanted to interact with potential consumers by letting them take a screenshot and discover the offer afterwards.

More projects